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August 08.2025
2 Minutes Read

Unlocking Talent Potential: How AI Drives Growth in HR Strategy

Portrait of a confident businesswoman with HR Executive branding, AI for talent growth.


Why AI is Crucial for Talent Management in Today's Workforce

In an age where technology is reshaping industries, AI stands at the forefront of talent management strategies. Sarah Tilley, senior vice president of global talent management at ServiceNow and an impressive Rising Star in HR, offers a beacon of insight into how AI can accelerate growth and enhance employee experiences. Her innovative approach not only attracts talent but also retains it, setting a standard for what can be achieved when technology is intertwined with people-first leadership.

Record-Breaking Talent Acquisition

Under Tilley’s guidance, ServiceNow reported a staggering 1.6 million job applications last year—up from around one million in 2023. This remarkable boost in interest reflects the company’s commitment to fostering an inclusive and dynamic work environment. Tilley emphasizes a key principle in her strategy: hiring for character. By ensuring that the human element remains central, she balances the efficiency of AI with the nuances of human interaction. AI serves as an intelligent tool to relieve HR from administrative tasks, allowing professionals to engage in more meaningful, strategic work to enhance overall workforce health.

Building a High-Performance Culture

A culture characterized by high performance is essential for organizational health. With more than 97% retention of top performers in 2024, Tilley signifies how internal mobility can enhance job satisfaction and career growth among employees. Nearly 30% of new hires now come from within the company—a testament to a thriving culture and a successful talent development strategy. HR leaders and CHROs should pay close attention to this model as it underscores the direct correlation between internal hiring practices and employee engagement.

Future Trends in AI-Driven Talent Strategies

The trajectory of AI in talent management is unmistakable. As companies like ServiceNow lead the charge in embedding AI into their recruitment processes, we can expect an evolution in how talent cycles are managed. This approach enables operational leaders not only to identify the right candidates but also to plan for future leadership succession effectively. By utilizing AI, organizations can streamline their processes and maintain a competitive edge in attracting and retaining talent essential for sustained growth.

In conclusion, as organizations work to adapt to ever-changing workforce dynamics, the insights offered by leaders like Sarah Tilley are invaluable. Embracing AI does not mean losing the human touch but enhancing it, ensuring that companies remain on the cutting edge. For those in the industry, it's crucial to leverage these insights for shaping your own talent strategies.


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