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July 09.2025
2 Minutes Read

Scaling Corporate Learning: Insights from LAZ Parking's LMS Success

Man engaged in corporate learning with laptop and data charts.

The Challenge of Scaling Learning Across a Vast Network

LAZ Parking, a leading force in the U.S. parking industry, confronted a monumental challenge—training 16,000 employees across 4,000 locations. Among these, 70% were frontline workers who needed effective training tailored to diverse regional compliance requirements. The previous reliance on Excel spreadsheets not only hindered consistency but also created unnecessary complications for employees and management alike.

Transforming Learning with Technology

Realizing the need for a more robust system, Colt Alton, LAZ's Learning Technology and Experience Manager, made the bold choice to implement an AI-powered learning management system (LMS) through Absorb LMS in early 2024. This pivotal transition marked not just an upgrade in technology, but a fundamental rethink of what corporate training should entail. As Alton noted, "Scaling learning is not just about making it bigger; it’s about making it easier to access and more relevant to the learner."

Balancing Consistency and Local Customization

The new LMS has already deployed over 200 tailored courses, highlighting the importance of flexibility. CHROs and Chief People Officers must recognize that a rigid, one-size-fits-all approach won’t suffice in diverse operational settings. By allowing local teams to customize training resources while maintaining core competencies, LAZ Parking achieved the perfect balance. “Consistency is important, but so is flexibility,” Alton emphasized, tying the operational needs to employee engagement.

The Value of AI in Learning

Furthermore, AI didn’t just automate tasks; it amplified human potential. During rapid scaling events, such as onboarding new airport services, the team repurposed over 70 standard procedures into dynamic learning modules. This innovative approach allowed LAZ Parking to deliver effective training quickly and efficiently.

Conclusion: Lessons for the Future of Corporate Learning

The insights gained from LAZ Parking’s rollout are invaluable. As organizations look to empower their teams, it’s crucial to embrace change, prioritize relevance, and leverage technology to enhance employee experience. These lessons can inspire not just parking companies but organizations across various sectors. If your company is seeking sustainable success through high-performing teams, look no further than the carefully crafted learning frameworks demonstrated by LAZ Parking’s success.

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