Charting a New Course in Marketing Leadership

The American Marketing Association Triangle Chapter (AMA Triangle) is set to usher in a new era of marketing leadership with its signature 2026 Annual CMO Panel. Scheduled for January 21, 2026, at the North Carolina State University Club, this event aims to provide invaluable insights into the evolving role of Chief Marketing Officers (CMOs). As the landscape of marketing continues to shift with rapid advancements in technology, CMOs are increasingly tasked with not just promoting their companies but also shaping broader business strategies.

Bridging Technology and Business Strategy

The 2026 panel will focus on the integration of marketing technology (martech) and emerging capabilities such as artificial intelligence (AI). Participants will glean practical insights on how to evaluate current martech stacks to optimize investment outcomes. Panelists including Joe Folan from Relias and Brandon Ives from Brasco /// will share first-hand accounts of the challenges and opportunities that accompany these technological shifts. They will discuss how to make strategic decisions that balance authenticity and performance, preparing their organizations for sustainable growth.

Insights from Industry Leaders

This year's lineup features a diverse group of marketing executives who epitomize the evolution of their roles. Erin McMahon of Aethir and Jackie Woodward from Chameleon Collective will illustrate how leadership in marketing is adapting to foster innovation and agility in response to industry demands. These discussions are particularly relevant for executives focused on aligning their teams with organizational goals and competitive strategies.

The Growing Importance of Collaboration

The panel is designed to encourage interaction between local business leaders, marketing professionals, and students. It emphasizes the significance of cross-functional collaboration and a cohesive executive mindset. As marketing evolves into a more strategic function within the C-suite, CMOs must demonstrate impact and guide technology decisions effectively, ensuring that all departments work together towards shared objectives.

Why Your Presence Matters

For CEOs, company founders, and other senior leaders, attending the AMA Triangle CMO Panel offers an opportunity to explore critical themes in marketing that can directly affect organizational performance. By gaining insights into visionary leadership and strategic decision-making, attendees can enhance their board-level planning while fostering a culture of innovation in their companies.

As we prepare for the 2026 CMO Panel, engage in this essential dialogue that shapes the future of marketing leadership. Ensure that you are equipped with the knowledge and strategies needed to excel in an increasingly complex business environment.